Do Traffic Exchanges Really Work?

Like a lot of things in internet marketing Traffic Exchanges are misunderstood. You can get some very effective traffic from these services if you know what you are trying to accomplish.

First do not use any traffic exchange to promote an Adsense site... you will lose your Adsense account with Google. Not Good!

Second they do not work well if you have a long message or sales letter. On average the reader is looking at your page for about 20 seconds. You have to get their attention and convince them to sign up for your autoresponder series in that 20 seconds.

To do this effectively you will need a Splash optin form. A splash optin is very graphical and promotes "hope" or "fantasy" of financial freedom or the good life to get people to sign up for your email list. It's with the email list you sell them your product.

Here are a few of examples of good and bad uses of a Traffic Exchange:

BAD an attorney advertising their services. The audience is people looking for business opportunities... not lawyers:

BAD too wordy. No one will read the whole thing. This site will generate very little revenue and no leads

 BAD this will not get anyone's attention

GOOD this will work. It's graphical, delivers  a  quick message and the optin form is easy to find:

And the more splashy the message the more success you will have generating optin's. I am illustrating what works, I personally do not like flashy over hyped splash optin forms. That said, they do work,

I use Traffic Exchanges to generate traffic for giveaway events and a few affiliate programs. They are a tool, but if you are trying to sell something other than a business opportunity they are not that effective.

My favorite traffic exchange is Hit Pulse. Over the past year I have generated over 1,000 optins from their service.

I highly recommend their service.