What is Search Engine Spam?

We all know what email spam is about, but spamming is more than just a problem with email. There are tens of thousands of websites around the world with the exact same content, which is solely designed to attract search engine traffic so the web master can sell products or make money with Adsense.

This is a highly poor strategy and is going to doom your online business to fail in its efforts.

What Is Search Engine Spam?

Search engine spam is a manipulative tactic many web masters try to use in order to try to get higher search engine rankings. A web master will create or have pages created solely for the purpose of tricking search engines into unsuitable, superfluous, and/or meager quality search results.

You have probably experienced this yourself when browsing the Internet. You look up something on your favorite search engine and find that some of the results in your search have absolutely nothing to do with what you put in your search query. This is the web masters way of trying to trick users into clicking onto their websites.

You Might Get Tricked Into Using Poor Methods –

Some may advise you to use this technique, claiming that it will help you increase your website hits, website traffic, and even increasing your sales for an online business. While this may be true in the beginning, it is not the way you want people to find your website. Most potential customers will see your business as dishonest, and possibly even a scam all together. That will turn away potential customers (even possible return customers) for a lifetime. You can’t afford this risk in online business. You will also have your website shut down eventually. The search engines take search engine spam very seriously as it will make them look horrible as well. When they find a website that is using search engine spam to increase their search engine rankings they will have you shut down. Is that really worth it?

Straight Answer Definition Of Search Engine Spam From The Search Engines –

Director of Project Management for Yahoo Search, Tim Mayer has defined spam as "pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results." This is comparable to the definitions presented by Google and MSN as well.

Tactics of Search Engine Spammers –

Make sure you stay away from any of these tactics that are often used by search engine spammers.

· Using keywords that are not related to the website
· Redirecting to an unrelated website
· Stuffing too many keywords
· Using carbon copy content
· Using very small text
· Hosting a link farm
· Using gibberish instead of real language
· Having hidden links
· Using typo spam
· Having mini websites

Web master who use spam techniques to try to fool search engine algorithms will be caught and it will not be pretty. Use real techniques to increase your search engine rankings such as back links, advertising, marketing, and promotions. You will get ahead this way and stay in the clear of search engine spamming. 

******** August 15, 2007 Master Resale Rights to my Biggest Products *****