Resale Rights Explained

BASIC RIGHTS: Resale Rights (RR)

Having resale rights allows you to sell, negotiate with potential buyers, allow the buyer to sample the material, and other selling functions. Simply stated, resale rights allow you to sell a product and retain 100% of the sale price.

SECONDARY RIGHTS:   Master Resale Rights (MRR)

Having Master Resale Rights allows you to sell the resale and master resale rights to other resalers, and to market the products in any manner needed. In effect, you have received the license to resell the product from its original developer or from someone that owns the Master Resale Rights. So you have basically 3 vectors you can sell the product to. Direct to a consumer, to a resaler that sell to consumers, or to a Master Resaler that sell to other resalers and direct to the consumer.

With resale and master resale rights all the ownership of the product remains with the originator of the materials.

PRIMARY  RIGHTS: Private Label Rights (PLR)

These rights allow your to have all the above legal rights as well as to modify and/or personalize the product. In effect these rights are given, for example when it comes to software, an uncompiled version of the basic program structure; source code and all - so that the licensee can change or improve on the facility to suit his/her market segment. In effect he/she has purchased an open license to do whatever he will with the facility without any need for further payment to the originator. You must modify or add value to the product to make the PLR license valid.

Effectively, Private Label Rights allow one to change the name; size and structure of the product and offer it to the World as an original product.