The Benefits Of Using Long Tail Keywords

Most people understand how to use keywords to achieve high Google rankings and generate a lot of hits. Simple generic keywords and phrases can allow a website to rank high on Google and generate massive amounts of hits. But these things do not ensure massive amounts of sales. It is better to target people that are truly potential customers. Or, to be more specific, potential customers that are close to making a purchase. Long tail keywords are three or four word long phrases that are very specific to the products or services that you sell, rather than being generic concepts. These long tail keywords generate hits from customers with a high chance of buying. Generic keywords tend to attract people who are in the research phase of making a purchase rather than being at the end of the so called buying cycle.

Specific three and four word phrases not only attract more potential customers and serious buyers, but they also allow you to rank higher on search engines. Generic terms are used all over the place, so if you were to

use a generic term instead of a longer more specific phrase, you would be competing with more webpages including ones that generate vast amounts of hits. If you sell televisions, using a generic term such as "TV" will have you competing with sites like TV Guide, television review sites, actor fan sites, information sites like About and Wikipedia, and many other irrelevant sites that will tend to rank higher than your site anyways. If you use specific phrases such as exact model names then you will rank high in searches made by potential customers looking for an exact model that they have decided to buy.

Google also likes websites that have many pages and a lot of unique content. You can create variants on pages with variations of long tail keywords, as well as the same long tail keywords. This makes your website look very content-rich in the eyes of Google where spamming generic keywords will not. You can also use some generic keywords to help generate hits since using too many long tail keywords that are too focused will not generate as many hits as you may like. You can generate webpages with generic keywords to direct a lot of traffic to your site that is not as targeted, as well as webpages with more specific long tail keywords that directs less traffic that is more targeted. Your exact strategy should be determined by whether you generate profit from sales or ad revenue. Do you want to generate a lot of hits and clicks to make ad revenue, or do you only want to get hits because you want sales? If you need sales to make a profit, then remember that it is better to get five hundred targeted hits that become two hundred sales than it is to get ten thousand hits and make four sales.