Keyword Research Leads to Sales

When someone wants to purchase an item online, they typically do three types of research. Most people start with very broad or general keywords. Once educated on the product or service, they use a narrower group of comparative keyword s or a keyword phrase.  Then typically they will do a search for an exact phrase.

For that reason, keywords can be divided into three types:

Broad Keywords 1-2 words

Comparative Keyword phrase 2-3 words

Products Specific keyword phrase 4+ keywords

 Here is an example:

Search one

                Fender Stratocaster

This search would be done to collect information

Next they may search for

                Red Fender Stratocaster

From this group of information they will pick a specific model

                1967 Burgundy Red Fender Stratocaster

Once a web surfer goes to the extent they are usually ready to make a purchase and are shopping for the best source.

So if you take the time figure out what people are buying and then build product blog with the title of the items people are buying you will have more success.