How Article Marketing Improves Your Websites Traffic

There are many techniques employed to increase website traffic – SEO (Search Engine Optimization) for website content and code, advertising, exchanging links, exchanging banners, syndication contents, etc. In addition to these, there is one more technique –called article marketing – that is unique in the sense that it not only increases website traffic but also the Google PageRank (PR) of the website. Another advantage of this technique is that it makes Internet surfers believe that the website owner/executive is an expert in the field, thereby increasing the website's brand equity.

Articles carry information, and all web surfers seek information that they can put to practical use. If they are satisfied with an article's content, they get the feeling that the author of the article is an expert on the subject and they keep going back to his site for more.

How does article marketing work?

Website owners write articles or get them written by professional writers and post them on article directories such as ezine.com. Every article carries a resource box at its end, which mentions the author of the article and gives his website link as well. Other website owners or forum posters visit these article directories to pick up articles for publishing on their own website, as these reprint directories do not charge money for giving away an article – they only stipulate that the resource box must be left intact.

Now what happens is that when an article is published across many websites, it helps the website in three different ways:

1. The website gets more backlinks, and that increases its Google PR.

2. The article is read by thousands of information seekers, who view the resource box and pay a visit to the author's website or blog for more informative material.

3. The author gets recognition and his name too becomes popular on search engines.

4. All website owners cleverly plant strategic keywords throughout the article; this helps to make their website climb up the search engines' results pages.

Having pointed out all the advantages, here are some basic rules of article marketing that must be followed:

Unwritten rules of article marketing

1. The content has to be to the point and meaningful. If your article carries a lot of body and no soul, then you will lose the audience instead of hooking them. Try to limit your article to 400–600 words.

2. The article's headline has to be catchy – it must hook the reader instantly.

3. You must never circulate to directories articles that you have already published on your website or on your blog – always have them rewritten.

4. Do not use hype words or slang or try to turn your article into an advertisement. Keep it simple and focused on the content.

5. Finally, you need a resource box that cleverly talks about the author (you) in a few words and then links back at your website. Without this resource box, your article marketing has no meaning.

Articles can be submitted to directories manually or by means of software – however, many authors feel that manual submission works best. Well, this is how article marketing helps build traffic and increase Google PR. Just follow the rules above and your website will accumulate massive traffic every minute.