is said that there are two essential metrics that an internet marketer
needs to focus on – traffic and conversions. Although I would include
others to that list, they are ancillary and I wouldn’t consider them
direct causes of your success or failure. Generating traffic is the
lifeblood of any business whether you are online or offline. Without
traffic there is nothing that can be bought and sold, there are no
profits that can be generated and no business can be sustained.
Conversions are important because it is a good indicator of how well
your products or services convert. If you have succeeded in generating a
good amount of traffic to your site, but no one is buying, then it’s
likely that either you are generating the wrong traffic or your offer is
not relevant to what your visitors need. Either way, it would be a
matter of testing you traffic sources and/or your offers. Without
getting adequate traffic and conversions, online businesses will not
survive. Below are three powerful traffic sources that require just a
bit of work upfront, but will generate free traffic for years to come.
marketing is the newest craze when it comes to generating traffic,
that’s because the statistics are staggering. The average person will
spend 15 minutes per day on YouTube, which is the 3 most trafficked site
after Google and Facebook. Over 3 billion videos are viewed per day
and more videos are uploaded to YouTube every month than was created by
the 3 major networks in the last 60 years. The opportunities for the
video marketer are enormous and the ability to monetize your videos is
just beginning. Each video you make can have watermarks with your name,
your website and a phone number, just to name a few. Also, below each
video is an opportunity to leave behind a hyperlink in the description
box which does two things – it gives you a chance to rank better in the
search engines and also allows your viewer to click on the link, taking
them directly to your desired webpage.
marketing is a great source because the traffic is so targeted.
Everyone on the forum is looking for help. If you can position yourself
as an expert, you will generate an abundance of traffic. Forums allow
you an opportunity to leave behind a “signature”. It’s essentially a
bio box where you can leave behind a blurb about you or create a link to
your website. Some forums have stipulations where you may have to wait
a week before being given permission to leave a signature and some make
you contribute 50 posts, for example, before giving you the right to
create a signature. Either way, if you are actively involved in a high
traffic forum, your ability to generate targeted leads from a single
thread can be quicker than any other source of free traffic.
Affiliate article marketing
is probably one of the most powerful sources of free traffic. It gives
you the ability to pre-sell yourself, allows you to rank higher in the
search engines and gives you a chance to directly link to your website.
People think that article marketing is dead, in my opinion, fresh,
quality written content is the foundation of any respected and reputable
If you are new to internet marketing, or simply have
been generating traffic using paid methods then I encourage you to pick 2
of these 3 methods and commit to making it work. Once you dominate
those two methods, then you can move on to others. The key to getting
good results is consistency. Just because you make one video or write
one article does not mean that you don’t ever have to create content
again. Any good marketer will tell you that they created dozens of
videos and articles, most of them generate a few leads and few generate
thousands. Stick with it and it will work for you!